WHO ARE WE?
MEZCAL LIBRE
Viviente is an artisanal mezcal from Michoacán. A free and contemporary way to celebrate Mexico’s mezcal-making tradition.
We come from Michoacán, shaped by the work of those who grow the agave and
keep the knowledge of mezcal making alive. We honor our
roots while exploring new ways to enjoy mezcal.
We are Mezcal Libre: made to be enjoyed neat, with others, or in a cocktail.
There is no single right way to drink it, as long as we stay true to what matters most: quality, origin,
and the people who make it possible.
WE LIVE TO CELEBRATE
PROUDLY FROM MICHOACÁN
Our roots are in Michoacán, among agave fields and the people who keep its mezcal-making tradition alive. From our distillery in Etúcuaro and our agave fields in Ucasiro and Devanador, we share our own expression of Mexican mezcal.
ENJOY IT YOUR WAY
Neat, with food, or in a cocktail. You choose how to enjoy Viviente. What defines us remains in every bottle: quality agave, artisanal craftsmanship, and respect for where we come from.
Free to choose. Free to share.
ARTISANAL MEZCAL MAKING
Every bottle of Viviente begins with carefully selected mature agaves. Across eight stages, time and the knowledge of the people behind our mezcal shape the character of each expression.
1) AGAVE SELECTION
2) HARVESTING AND JIMADO
3) COOKING
4) MILLING AND EXTRACTION
5) FERMENTATION
6) DISTILLATION
7) BLENDING
8) BOTTLING
THE CARE BEHIND EVERY STAGE CAN BE FOUND IN EVERY BOTTLE.
OUR MAESTRO MEZCALERO JAIME VILLA MIRANDA
The story of Jaime Villa Miranda, a maestro mezcalero from Etúcuaro, is deeply connected to the mezcal-making tradition of his family and community.
His grandfather began making mezcal and took part in the entire process, from growing and caring for the agave to distillation. That knowledge was then passed down to Jaime’s father and his older brother, Juan. Jaime spent years working alongside his brother and went on to dedicate himself to making mezcal.
Tradition isn’t just something we remember. It is knowledge that is practiced, shared, and continues to evolve.
WE LIVE TO CELEBRATE
A SHARED TABLE, OUR ROOTS, AND THE PEOPLE WHO MAKE EVERY BOTTLE POSSIBLE. THERE IS ALWAYS SOMETHING TO CELEBRATE.
LIFE
We celebrate coming together, good conversations, and the small moments that become lasting memories.
THE LAND
It all begins in Michoacán, with its fields, its agaves, and the care that goes into every ingredient.
TRADITIONS
Traditions stay alive because people practice them, pass them on, and find new ways to connect with them. Tradition isn’t only preserved: it is lived.
THE PEOPLE
We recognize the people who grow the agave, make the mezcal, and bring every bottle of Viviente to life.
WITH INTENTION
We enjoy mezcal responsibly. Celebrating also means knowing when to slow down.
OUR COMMITMENT
WE CARE FOR THE LAND, THE AGAVE, AND THE PEOPLE WHO MAKE OUR MEZCAL POSSIBLE.
PRESERVING AGAVE
We dedicate 20 hectares to
preserving different agave species
and collect seeds to help them
grow in our nurseries.
MAKING THE MOST OF OUR
BYPRODUCTS
We treat the bagasse and vinasse
left from production so they can
be reused as fertilizer
in our fields.
